Guangzhou is a factory city. These factories attract millions of migrant workers from all over China. In this city full of strangers loneliness is a major problem. This fun and quirky stop motion animation shows how Ben and Jerry’s could bring people together in these lonely factories by organising Film-Making Workshops. As a socially aware brand, tackling this megacity problem fits in with their brand values and their social mission to “improve quality of life”.
In response to the brief “Changing Habits Of Mega-City Inhabitants Through The Power Of Brand” from D&AD New Blood Awards 2014.
The music is “Karachal” by Alash Ensemble – Thankyou, it helps bring the video to life!
The Ben and Jerry’s branding is used in response to the brief and does not show any endorsement of the company to this video.